Exceed client expectations with data driven strategies and quantitative impacts.
Benchmark the marketplace and the competition to win new business before, during, and after your campaigns.
Measurement is the hallmark of a well-executed campaign and knowledgeable innovative thinking is the most desired trait in a trusted partner. As an agency, you aspire to provide both to clients.
By integrating customer sentiment, engagement and perception data into your entire pipeline from business development to campaign evaluation, you gain actionable business intelligence to grow your client portfolio and provide quantifiable impacts to current clients.
Metric Centric is designed to be a strategic partner for agencies seeking a competitive edge for themselves and their clients. Uniquely nimble and action-oriented from data-driven insights, our team of analysts work seamlessly with agency teams to calibrate analysis and reports to fit into their workflow.
Benchmarking against direct competitors is essential to understanding a client’s position in the marketplace. Single third-party data tools offer a limited view of the vast online conversations happening daily to measure customer sentiment and brand perception.
Through Metric Centric’s proprietary analysis you gain a tailored assessment that factors in multiple datasets, specifically selected to meet your needs. Select agencies have partnered with Metric Centric to create agency-branded offerings and to develop custom analysis programs for clients.
Metric Centric works as our trusted-partner to provide first-rate marketplace analytics and exceptional insights.“”
A leading creative marketing agency was developing a national campaign with regional geo-targeting for a top-tier satellite TV service provider. The agency needed to recommend a marketing mix that was tailored to specific rural, suburban, and urban markets and to create a process that would allow a quick “one number” evaluation tool for efforts in each market.
Leveraging six primary market metrics, Metric Centric analysts developed a custom weighted Audience Impact Score (AIS) report that would provide benchmark numbers for each market prior to campaigns beginning and provide ongoing tracking and evaluation of performance.
Clear AIS baseline numbers were established in markets across the country and are now monitored every 60 days to track any fluctuation in those regions based on the specific marketing efforts and to evaluate competitor activity as well. By relying on Metric Centric to track and analyze marketplace performance, the agency is able to focus its attention on developing more creative ideas to separate the satellite TV service provider client from the competition.