Consumer Voice (CV) Snapshot

Focused. Fast. Effective. Trusted. Sometimes you need a quick, reliable way to check on a specific competitor or topic before you invest resources into a new product, brand, or service. Metric Centric developed its proprietary Consumer Voice (CV) Snapshot specifically to meet this demand at a cost-effective price point.

Audience Perception & Sentiment Research

Benchmarked against a direct competitor or concentrated on a specific topic, this focused report is ideal for a range of organizational needs from business development intelligence to initial market benchmarking.

Attentive to gauging visibility and impact, businesses can leverage the carefully vetted audience sentiment and perception data in a CV Snapshot to prove the need for more in-depth research or as a cost-effective spot check on planned or ongoing campaigns.

Designed as a quickly deployable research asset, the CV Snapshot provides an entry-level programmatic solution for marketplace assessment research needs.

There are three-options for CV Snapshot program support:

  • The Compass CV Snapshot is best suited for businesses or organizations seeking to understand the consumer sentiment towards any brand, product, service, or industry trend/issue. Compass snapshots are typically limited to a 90-day voice-of-the-consumer (VoC) data lookback period
  • The Explorer CV Snapshot offers additional key insights through the benchmarking of perception and sentiment across direct competitors. For topic-focused studies, the Explorer snapshot includes the ability to analyze subtopics for a more flexible assessment of the primary topic. Explorer snapshots include a VoC data lookback period of up to 6-months
  • The Navigator CV Snapshot is engineered to support businesses seeking a deeper understanding for their consumer’s contentment and loyalty. A unique set of algorithms measure the VoC data collected to produce Net Promoter Score (NPS) and Overall Satisfaction (OSAT) scorecards. Navigator snapshots include a VoC data lookback period of up to 12-months

 

 

Each Consumer Voice Snapshot includes:

  • Options to choose between a brand or topic format
  • Flexibility to be customized to specific research needs
  • Personalized analyst briefing on key findings and insights
  • Economical pricing for businesses of all sizes to afford
  • Quick one-week turnaround

 

Want to learn how the CV Snapshot can enable your business to better understand the marketplace? Contact us today to see a sample deliverable and discuss your needs.

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