Benchmarked against a direct competitor or concentrated on a specific topic, this focused report is ideal for a range of organizational needs from business development intelligence to initial market benchmarking.
Attentive to gauging visibility and impact, businesses can leverage the carefully vetted audience sentiment and perception data in a CV Snapshot to prove the need for more in-depth research or as a cost-effective spot check on planned or ongoing campaigns.
Designed as a quickly deployable research asset, the CV Snapshot provides an entry-level programmatic solution for marketplace assessment research needs.
There are three-options for CV Snapshot program support:
- The Compass CV Snapshot is best suited for businesses or organizations seeking to understand the consumer sentiment towards any brand, product, service, or industry trend/issue. Compass snapshots are typically limited to a 90-day voice-of-the-consumer (VoC) data lookback period
- The Explorer CV Snapshot offers additional key insights through the benchmarking of perception and sentiment across direct competitors. For topic-focused studies, the Explorer snapshot includes the ability to analyze subtopics for a more flexible assessment of the primary topic. Explorer snapshots include a VoC data lookback period of up to 6-months
- The Navigator CV Snapshot is engineered to support businesses seeking a deeper understanding for their consumer’s contentment and loyalty. A unique set of algorithms measure the VoC data collected to produce Net Promoter Score (NPS) and Overall Satisfaction (OSAT) scorecards. Navigator snapshots include a VoC data lookback period of up to 12-months
Each Consumer Voice Snapshot includes:
- Options to choose between a brand or topic format
- Flexibility to be customized to specific research needs
- Personalized analyst briefing on key findings and insights
- Economical pricing for businesses of all sizes to afford
- Quick one-week turnaround
Want to learn how the CV Snapshot can enable your business to better understand the marketplace? Contact us today to see a sample deliverable and discuss your needs.