MC Insights
Fresh off the presses! Or whatever the Internet equivalent of that is! Here’s where you’ll find our latest and greatest thoughts on the industry, our clients and whatever sportsball we are currently watching.
Popular tags
- AEO
- Agentic AI
- AI
- AI analytics
- AI and Humanity
- AI Content
- AI Echo Chambers
- AI Engines
- AI Ethics
- AI For Brands
- AI marketing
- AI Overviews
- AI SEO
- AI Transformation
- Answer Engine Optimization
- artificial intelligence
- Audience
- audience data analysis
- Audience Intelligence
- audience perception
- B2B
- b2b customer experience
- B2B CX
- B2B Data Analysis
- B2B Data Analytics
- B2B Market Insights
- B2B Market Intelligence
- B2B Market Research
- B2B Marketing
- B2BMarketing
- B2C
- B2G
- Back to the Basics
- Brand
- Brand Authority
- brand strategy
- Brand Trust
- Branding
- building trust
- business intelligence tool
- ChatGPT
- CMO
- competitive intelligence
- competitive intelligence tool
- competitive intelligence tools
- consumer behavior
- consumer insights
- consumer perception
- consumer sentiment
- consumer sentiment tool
- Content Marketing
- Conversational AI
- Conversational Analytics
- Conversational Data
- conversational data analytics
- Conversational Search
- Creativity
- customer analysis
- customer behavior
- Customer Centric
- customer data analysis
- customer engagement strategy
- customer experience
- customer feedback metrics
- Customer Focus
- Customer Insights
- Customer Journey
- customer perception
- customer perception analysis
- customer sentiment
- cx
- data analysis
- Data Analytics
- data driven business intelligence
- Design Thinking
- Digital Experience
- Digital Strategy
- Digital Transformation
- Due Diligence
- due diligence metrics
- e-Listening
- eListening
- Family Business
- FEDERAL AGENCY CX
- Future Of AI
- Future of Marketing
- Future Of Work
- GameStop
- GenAI
- Generative AI
- Generative Engine Optimization
- GEO
- Human Intelligence
- Impact Investing
- Influencer Marketing
- Innovation
- johnny depp vs. amber heard
- know your customers
- Leadership
- Learned Content
- LLM Discovery
- luxury
- luxury consumer
- market insights
- market intelligence
- Market Research
- Market Strategu
- Market Strategy
- Marketing
- Marketing Innovation
- Marketing Strategy
- marketplace analysis
- marketplace analytics
- marketplace data analysis
- marketplace metrics
- marketplace research
- marketplace sentiment
- Metric Centric
- natural language processing
- OpenAI
- Operating Models
- personalized marketing
- PR
- predictive analytics
- Private Equity
- product innovation
- Public Relations
- reach amplification
- research and development
- social data
- social intelligence
- social listening
- Social Media
- trusted advisor
- voc
- VOC data analysis
- voice of customer
- voice of customer tool
- Voice of the Customer
- voice of the customer tool
- Wikipedia
Legacy is a family business. For family enterprises built upon generations of hereditary wealth, elements that comprise their legacy are both tangible and intangible. Beyond the value on the balance sheet, there is value in the family name. John A. D...
Merchants of Death. The MOD Squad in Thank You for Smoking has long been the abstract idea of the types of companies that some investors avoid. Portfolio managers will circumvent businesses which attract negative marketplace sentiment in fear of the...
How you define and measure quality matters. Organizational leadership within a single entity may define quality differently. Does your organization have a clear definitional understanding of quality and a well-defined approach to measure and continuo...
Do consumers perceive and appreciate your company as a brand or as a specific product provider? Understanding how your customers see you can have an impact on their overall satisfaction. The marketplace may react differently when end-users consider t...
Business owners will be familiar with the old adage that a happy customer will tell 1-2 people, but an unhappy customer will tell seven. Know your organization’s NPS. If one customer is passionate about solving a particular problem, there are likely...