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Data Analytics
What Wikipedia Can Teach Us About the Future of AI — and Why Brands Should Pay Attention
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric If you were a student in the mid-2000s, you probably remember being told Wikipedia was off-limits. Like the cookie jar you weren’t supposed to touch, it sat at the top of every Google search — tempting, […]
Who’s Watching the Watchers? Your Business Can’t Afford to Look Away
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric Not long ago, brand communication was a two-way street: the brand and the customer. You launched campaigns, measured sentiment, refined messaging, and listened through surveys, reviews, and social chatter. But that era is over. Today, every […]
The NEW content mix: Paid, Owned, Earned & now…Learned
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric AI is rewriting the rules of visibility. What makes it revolutionary isn’t just speed or scale — it’s the ability to synthesize information and generate answers that never would have surfaced in a traditional Google search. […]
How To Build Structured & Trusted Content for AI Engines
Contributing Authors: Michael B. Snead – Business Advisor @ Metric Centric George Assimakopoulos – Managing Principal @ Metric Centric Readers of the Chicago Sun-Times and the Philadelphia Inquirer were stunned this spring when they opened a summer reading list filled with books that didn’t exist. Of the 15 titles recommended in the May 2025 feature, […]
Generative & Answer Engine Optimization — PR’s New Frontier
Contributing Author – George Assimakopoulos Founder & Managing Principal @ Metric Centric Edelman, the world’s largest PR firm, saw the dynamics of search shifting dramatically and knew its product would have to change — or risk its clients falling behind. With AI-powered tools like ChatGPT, Google Gemini, and Perplexity now delivering direct responses instead of […]
Don’t Just Rank. Be the Answer: Why AEO Matters
Contributing Author – Michael B. Snead Business Advisor @ Metric Centric A simple Google search wasn’t always so simple. Users sifted through pages of results, dodged ads, and carefully inspected links to determine which would provide the answer they were looking for. But the way people are searching is changing — fast. Now, in the […]
How Smart Businesses Thrive In Uncertain Times
“Be fearful when others are greedy and greedy when others are fearful.” – Warren Buffett Right now, fear is rippling across every market. It might feel natural – even prudent – to tighten your belt and pull back on sales and marketing. But when the economy feels shaky and the future uncertain, is cutting […]
3 Reason To Outsource Social Intelligence
Consumers are talking now more than ever before. Audiences are growing rapidly. Likes are pouring in. Videos are being shared worldwide, and tweets are constantly catching fire across influencers. Through endless different channels, consumers are making their preferences known, but not all organizations are listening. Both B2B and B2C brands engineer specific media strategies to […]
The Differences Between Data Analytics and AI Analytics
In an era of digital transformation, businesses are increasingly relying on data-driven insights to gain a competitive edge. And there are two terms that dominate the conversation: data analytics and artificial intelligence (AI) analytics. While they are closely related, they have distinct differences. So let’s delve into the dissimilarities between these two disciplines and shed […]
Unlock Your Social Listening Potential with ChatGPT
It’s hard to keep up in our fast-paced digital world. You’ve got to keep a close eye on what customers are saying online, who and what they’re paying attention to and where exactly your business fits in that conversation. Obviously, social listening is an essential practice for any business that wants to stay ahead of […]
Discover Your Best Influencers
Let’s say your business just released a product and everyone is talking about it on social media. Congratulations! You now have thousands of mentions, posts and tweets. But are you getting the chatter you actually want? For organizations establishing influencer marketing programs, finding the right influencers to be part of your communication programs is one […]
Did The Depp vs. Heard Trial Lawyers Miss Critical Data Points?
How did the social media forensic experts “quantify” online commentary towards both actors in the Johnny Depp vs. Amber Heard defamation trial? Based on testimony, a simple Boolean data query was used that did NOT factor in user shares and mention interactions in their evaluation. Part of a social media forensic expert’s job is to do […]